How to Generate Social Traffic

Nowadays, getting your blog included in the top search engine results isn’t the only way to drive more traffic to your blog. Search engine optimization still helps, yes, but it’s not the only alternative to focus on. Now, with the escalating growth and popularity of social websites, it’s important that your blog gets a piece of the social cake, too!
 
UNDERSTANDING WHAT MAKES UP SOCIAL TRAFFIC
 
A lot of people are still confused with what exactly makes up social traffic. While there are many varied definitions you can obtain online, most, if not all, will agree that social traffic generally includes those coming from social media, such as blogs and forum, social news and bookmarking websites like Del.icio.us, dig, reddit, social networking websites like MySpace and Facebook, and lastly any other product of web 2.0 such as Amazon Review or Yahoo Local.
 
Thus, any traffic you obtain from such sites can be immediately classified as social traffic. Furthermore, if we are to base things on that principle, it is also safe to derive that social traffic is generated more or less by the preferences of other people since it is the users of such websites like Digg and MySpace that had made the choice to link to your blog.
 
HOW TO GENERATE SOCIAL TRAFFIC
 
Now that you know where you all are able to get social traffic from, here is how to generate it for your blog or website.
 
KNOW WHAT MAKES PEOPLE COME BACK
 
It does not matter if the people who have just visited your blog or website did not get any of the products or services offered in your blog. What matters is ensuring that they have left with the intention to come back. Social traffic will continue to pour in and don’t worry, those hits will eventually be converted to online profit, if you also continue giving them what they want. Ask yourself then: what made those people bookmark or link to your blog? If you know what that is, can you give them some more of it?
 
KNOW YOU ARE TALKING TO
 
It is easier to generate social traffic if you know what particular market segment they represent. Knowing who they are will consequently help you learns what they may or may not like in your blog and take the necessary steps to ensure that your blog is as pleasing as possible to them.
 
LOOK FOR THE CATCH-ALL BAIT
 
Yes, it’s okay to create several variations of a particular topic to ensure that the different sectors of your target market will easily understand what you’re talking about but it’s just as important to create content that’s universally attractive. Don’t spend all of your time thinking up the many different ways you can sell glass doors when you need to concentrate first on selling doors.
 
USE EYE-CATCHING HEADLINES
 
Yes, using a huge font size and a glaring font color can make your headlines eye-catching but we mean it figuratively. Use words that instantly grab your reader’s attention. Use words that are powerful and have great impact. Why use nice, for instance, when you can go as far as beautiful? Why use increases when you can use the term soar? This tip works for all kinds of sources of social traffic. With eye-catching headlines, you succeed in making a person stop whatever he’s doing just long enough to read more of what you’ve to say.
 
MAKE AN IMPRESSIVE PROFILE
 
This will work with all kinds of social traffic as well. Blogs, forums, and social networking websites all let you create a profile. Take advantage of this to let readers know more about you and most importantly of all use your profile page to convince people to read more of your content.
 
BE THE FIRST!
 
This tip works best with social news websites like Digg and Reddit. It’s very important to be the first to write about the latest topics concerning your blogs industry. If you are selling pet supplies, for instance, then news like purported toxic contents in a popular dog food brand would be something you can certainly write about. If you’re the first to write about it, more people will be able to link to your work since it’s the first thing they’ve seen and able to use as reference in their own writings.
 
And if you aren’t the first to write about a particular topic, try at least to be first to use a different perspective on the topic. That can certainly work as well!